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Global Brand Strategy Firm

THE BEST BRAND WINS.

Winning brands don’t just stand out. They solve their customer’s biggest pain points and make competitors irrelevant. It’s a methodology called De-Positioning, built on decades of consumer behavior research. It’s what we do, and it works.

Connect with us
  • Verizon
  • DataSet
  • Bangolufsen
  • Mondelez
  • Nikon
  • Starbucks
  • lumenalta
  • Cynthia Rowley
  • Marriott
Fazer Methodology

DE-POSITIONING: THE SCIENCE OF ULTRA-RELEVANCE

De-Positioning applies behavioral science to brand strategy. Using frameworks like the Engel-Blackwell-Miniard model, it shows how customers recognize problems and make choices. Aligning solutions to these pathways creates ultra-relevant brands that people trust instinctively, and competitors cannot match.

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Featured case study

Bang & Olufsen

Reclaiming iconic status in the world of audio

Featured case study

AudioGo

Democratizing Audio Advertising

Featured case study

Monument Grills

From Newcomer to National Contender

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

FAZER HAS:

Harnessed the Sound of Luxury. Defined an AdTech Audioverse. Focused in on Clean Energy Impact. Brought Radical Engagement to Tech Dev. Sharpened PR’s Relative Angles. Synthesized Affiliate Marketing Management. Lassoed Live Data. Architected a Behavioral Health Ecosystem. Put the Social in Travel. Modernized Mental Health Testing. Gotten Methodical with Crypto M&A. Prepped Public Transportation for Magnetic Levitation.

  • 100+ YEARS

    Proven leadership in strategy, brand, and category design.

  • BUILT FOR SPEED

    A modern virtual model that moves as fast as your market.

  • 25+ EXPERTS

    Senior talent only. No handoffs. No fluff. Just outcomes.

FEATURED INSIGHT

The Future of AI Search Belongs to Ultra-Relevant Brands

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