Challenging category assumptions about the lower funnel
Challenge
PartnerCentric had delivered massive growth for powerhouse brands like Hims, Hers, Carhartt, and Sprint through their visionary affiliate management approach, but needed help visually and verbally articulating their perfectionistic, bold, and ambitious methodology that drives true incrementality.
Strategic Assessment
HERO PAIN POINT
Affiliate marketing confusion
Affiliate marketing is notoriously difficult to effectively manage and measure impact. Very few brands understand this part of the marketing mix, creating widespread confusion about channel effectiveness and true incrementality.
COMPETITIVE WEAKNESS
Capitalizing on murkiness
Many affiliate agencies capitalize on the industry’s inherent opacity—they deliver what’s expected, don’t over-perform, and don’t think creatively, maintaining the status quo of unclear results.
DE-POSITIONING STRATEGY
Own clarity in action
A singular idea that solves the competitive set’s chief weakness (murky channel approach) while addressing customers’ hero pain point (confusion). Better management starts with transparent, measurable results.
VISUAL POSITIONING STRATEGY
Own the clear horizon
The new icon blends long-term vision (represented by the arc) with real-time action (represented by rays extending from the horizon line). Pop collage graphics—like binoculars merged with logo extensions—represent PartnerCentric’s push to greater affiliate horizons, making the abstract concept of clarity visually tangible.
OUTCOME + IMPACT
A full website redesign delivered a brand every bit as ambitious as the team behind it, combining high-level marketing strategy with real-time channel intelligence to prime PartnerCentric for continued growth in the affiliate future.
