Background
Storyful is the world’s first social media intelligence agency. Founded by journalists to help media companies vet, verify and classify publicly-captured videos and media as breaking news stories unfold in real time, Storyful is a fake news antidote, a trusted resource for news outlets committed to broadcasting the truth.
Strategic Assessment
After being acquired by big media, Storyful was in need of a brand transformation. Our initial discovery phase revealed one glaring pain point: Storyful didn’t know how to explain to the world what they did and why people should care. So our primary objective became identifying Storyful’s core purpose and creating a clear positioning foundation and brand story to broadcast to the market their unique business proposition.
POSITIONING STRATEGY
We leveraged our strategic positioning platform to design a new visual identity that would represent and resonate with the Storyful core mission. We transformed their logo, evolved the color story, developed a photo filter system and integrated iconography to create the “Storyful Lens,” a visual tool iterated from the orange dot in their logo that embodies their unique way of seeing the world.
