Background
Azuca is a cannabis technology company that delivers a proprietary formula for minimizing edible latency. This chef-led business takes a molecular gastronomical approach to optimizing THC and CBD delivery times, offering a product that takes the countdown to blastoff from 1 hour to less than 5 minutes.
Positioning Strategy
With a game-changing innovation in hand, Azuca needed to create a full brand experience to take their innovative process to the masses. We created a name that had the snap and substance to speak to the high-end culinary world, aligned on a strategic platform of “edibles perfected” and coined their proprietary TIME infusion™ (thermodynamic individual molecular encapsulation) cannabis tech.
VISUAL POSITIONING STRATEGY
Foregoing the sector-expected suite of played out pot leaves and shades of green for a visual identity that embraced a more sophisticated mode of stonerism, we designed a logo, packaging system and messaging to level the brand out of the black light-filled basement and into the kitchens of the biggest edible brands in the world.
