Illuminating the best path to product
Challenge
Clevertech, a 26-year-old consultancy with 1,000+ employees globally, was at a major inflection point. This pioneering digital product development shop was creating industry-changing software for Fortune 500 companies like Target, but their identity, name, messaging, and tone were completely out of sync with how the business had matured.
Strategic Assessment
HERO PAIN POINT
Digital transformation darkness
On the journey to custom tech development, clients are notoriously left in the digital dark. The biggest barrier to successful outcomes? Lack of process transparency and unclear development paths.
COMPETITIVE WEAKNESS
Diagnose-heavy or disappearing approaches
Typical prestige consultancies spend more time diagnosing than building, while offshore dev shops enlist inferior talent, disappear, and reemerge with products lost in translation.
DE-POSITIONING STRATEGY
Own radical engagement
A care-centric approach that brings clients into the process with demos on Fridays and workshops on Mondays. More iterative problem-solving, quicker builds, better results through complete transparency.
VISUAL POSITIONING STRATEGY
Own the brighter path
The Lumenalta name combines Latin roots for “light” and “high”—delivering a brighter, higher path to product. While competitors veer into playfulness or corporate restraint, Lumenalta’s identity is bright, professional, and focused. The icon’s extending lines represent possible paths to product, reinforcing quick and agile delivery.
OUTCOME & IMPACT
“As Lumenalta, we will continue to drive big business impact through a faster and brighter path to digital transformation,” said President Michael Hagler in Business Insider, February 2024.
